Tony and Suzanne Marriott's Phoenix Arizona Real Estate Blog

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Short Sales - Ethics and Advertising

Phoenix Short SaleI wrote a post about a week ago asking the question:

I was pleasantly surprised to see the post featured, and because of the "gold star" many Active Rainers chimed in on the issue.

Without recounting the details of all 127 comments, the discussion left me with this impression.

While many were quick to opine that one shouldn't "call out" another agent who is guilty of blatantly lying about their Short Sale track record, no-one was of the opinion that to do so was "unethical".

Lisa Orme posted what I thought was a truly brilliant comment (#27 on the original post) pointing out that until 1992, when Article 15 was amended, it would have been unethical, but since that amendment it was no longer unethical.  An interesting piece of history!

Many offered solutions/approaches to dealing with the situation in other ways, and from those comments the following "game plan" has emerged.

1. Use the MLS data to "measure" production and list to close ratios.

2. When observing a difference between the MLS produced metrics and the claims made by the agent/team/brokerage, ask them to explain the discrepancy.

3. If they decline to explain the discrepancy or to correct the advertising, file the appropriate complaints with the Department of Real Estate.

To reiterate, the concern here is for stressed out consumers making ill advised choices based on false advertising, choices they may well not make if they knew the truth.  

With Short Sales, an ill advised choice based on false advertising could haunt the consumer for years to come.

About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty
Short Sales - Ethics and Advertising
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