Tony and Suzanne Marriott's Phoenix Arizona Real Estate Blog


Facebook Shuts Down Page with over 47,000 Fans over NAR Trademark Violation in Vanity URL

A Facebook Page, run by Jonathan Rivera was recently shut down by Facebook due to a complaint of the use of the vanity URL and the use of the trademarked term REALTOR®.  He had been made aware of the violation after selecting his vanity URL, but as Facebook’s guidelines state: “You will not be able to edit or transfer this username once you set it.” The irony of this story is that when Jonathan was made aware of the violation he tried to reach out & contact Facebook to correct it, but was unable to do so. He tried desperately to be in compliance with NAR rules & regulations.  Instead of Facebook allowing him to fix the username, they instead shut down the Real Estate Referral Page completely leaving a network of over 47,000 fans without a home.

This network was not only another fun page on Facebook, but also as he stated in the interview I recently heard, a good source of referrals having delivered over 1,400 referrals around the country to agents for free.

This is just once again another reason why it is important to know what laws & trademarks exist before picking a username, a web address or anything.  It will be interesting to see what happens with this as things move forward.  Jonathan has been working diligently to get the page reinstated, and from his interview with Techsavvy Agent, NAR was being agreeable in him keeping the page as long as the username gets changed.

Only time will tell what happens with this.  One thing I surely learned from this is that I will definitely think twice before selecting the next vanity URL for a Facebook Page.

Originally Posted at: 210 Consulting- Social Media Advisors



I am the Co-Founder of 210 Consulting- Social Media Advisors.  If you would like more information on any of the topics discussed in this blog, please contact me directly. Also, please visit my other online consulting blog for more social media tips, tricks and enhancements.

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About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty
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