Tony and Suzanne Marriott's Phoenix Arizona Real Estate Blog

head_left_image

Page 4...The "Devil Is In The Details"

Yesterday I wrote about "Page 3".

 

Today we turn to Page 4, The "devil is in the details"

 

Yesterday, I corresponded with West Press about fine tuning pricing for the next two months mailpieces.

 

We had already agreed on the overall pricing for a 2 months supply (400 mailpieces), and had a credit applied to that amount for components we had already produced.

 

However - it's not over until...

 

One item not considered had to do with an insert into the mailpiece that held other components in place.

 

Initially, West Press was including the material in the total price - and they still are - however - our "specifications" require cutting this material to a specific size - which incurs more work on their part.

 

So - the overall total price increased by $120.

 

 

Still very reasonable.

 

So - when contemplating a fairly sophisticated mailpiece being produced and assembled on your behalf by a print vendor, understand that it is a "process" to get from initial discussion, to precise specifications and instructions, and to final pricing.  

 

It's important to take the time to do it "right" - not "rushed" - however eager you are to launch!

 

Tomorrow we head for Tucson again - to review "proofs" of printed and assembled mailpieces, dot all the "i"s and cross all the "t"s, and move things forward for launch by Westpress early next week.

 

Next post on this will be Saturday - since we'll be on the road for about 4 hours tomorrow!

   

Stay tuned!

-----------------------------------------------------------------------------------------------------------------------------------------------------------------

 

Click the button below to Subscribe to our Scottsdale Arizona Real Estate blog!

 

 

 

All images purchased and  licensed from Shutterstock , shared from YouTube, sourced from Vectortoons, or were taken by the author unless otherwise noted.

About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty
Page 4… The "Devil Is In The Details"
share
Yesterday I wrote about " Page 3 ". Today we turn to Page 4, The "devil is in the details" Yesterday, I corresponded with West Press about fine tuning pricing for the next two months mailpieces. We had already agreed on the… more
A Newbie Stumbles Out Of The Gate…
share
I know it's not easy being a Newbie. I was once. Back in late 2006. And ActiveRain was in it's infancy, and encouraged many activities for points - one such being Localism - which I devoted so much effort to that the leaders on the… more
Seller "Benefits" Of An Over-Priced Listing!
share
I asked a few questions in the 'Rain the other day, as I often do. This time the topic was "What are the benefits to the Seller of an "overpriced" listing? " (that doesn't sell) Here, for your dining pleasure, are a… more
Turning The Page…
share
Yesterday I wrote about the start of a " New Chapter ". Today we turn the page. The trip to West Press was "uneventful" (a good thing) - and Suzanne and I "worked" on several follow-up letters on the drive down and… more
Today Is The Start Of A New Chapter…
share
Today is the start of a new chapter. Suzanne and I are heading for Tucson to meet with our preferred print vendor - West Press A shout out to our account Account Executive - Deanna Lopez. If you are interested in working with West Press -… more
And The Engine Rumbles Back To Life…
share
It's been a very busy time - from the beginning of the year, first planning, developing and fine tuning a marketing campaign, which took until mid-April to be ready, and garnered an instant response from the first mailing. We aren't in the… more
The Importance Of Being Timely…
share
As other real estate brokers out there will likely confirm, there are a lot of moving pieces involved with the phase between having a listing agreement signed, to having the property go Active in the MLS. During this phase, other vendors come into… more
How To Keep A Short Sale On Track For Closing
share
I found this in the archives and it is as relevant now as when originally written. While the "example" provided remains the same, I have added additional thoughts to this post. ------------------------------------------------------------… more
The Best Strategies for More Listings - Corporate Relocation
share
This is our entry for one of the June contests: Crowdsourcing - The Best Strategies for More Listings This is not a "new" idea. There are a "crap ton" (to quote Kathleen Daniels ) of Corporate Relocation Listing… more
It Rains On Fantasy Island! Part 2
share
I wrote a couple of posts a few days ago. One of them was about being contacted by a reporter for the Washington Post: It Rains On Fantasy Island! who wanted to discuss the "wisdom" (or lack thereof) of the practice of "Buying… more