Tony and Suzanne Marriott's Phoenix Arizona Real Estate Blog

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One Way To Approach Expired Listings Who Still Want To Over-Price

Mr. and Mrs. Seller,

 

Your property went active in the MLS on (date), was on the market for (period of time) , and expired on (date).

 

Your property was professionally staged - and is still in pristine condition!

 

 

A professional photgrapher took photos of your property and created a Virtual Tour which you consider to be "best in class".

 

You told us that the Virtual Tour was viewed more than 3,000 times during the previous listing period!

 

That translates into an average of more than 20 visitors per day for the current duration of the tour.

 

Of those that visited the tour, a handful decided to visit your home “in person”.

 

Of those that visited your home, you told us the feedback (from those that provided it) was that the home was overpriced.

 

The year over year appreciation rate for the (current location) area real estate market was approximately x%.

 

The year over year appreciation rate for the (intended new home) area real estate market was around y%!

 

That means the longer it takes to sell your current home, the further behind you will fall when it’s time to purchase a home in the area you are moving to.

 

In short, all the variables could adversely affect a sale, with one exception, have been completely addressed, and cannot be improved on.

 

The one exception is Price.

 

Mr. and Mrs. Seller - MEET REALITY!

 

Eventually the market MAY catch up to the price you want for your current property.

 

While you wait for that to happen, whatever property you are looking to purchase in the area you are moving to will be increasing in price, at a much faster rate.

 

It comes down to two options.

 

1. Keep your current home

 

2. Offer it to the market at a price at which the market is interested.

 

Whether you choose to allow us to help you, or select another agent to help you, the market has already sent the message that it has little to no interest in your property at the previous list price.

 

So, to sell the house, you would need to agree to a lower list price than what you have in mind.

 

Some of the agents you interview may be willing to agree to take your listing at the same price at which it expired.

 

That's called "Buying a Listing".

 

And what will happen next is continual pressure for price adjustments.

 

And you will either give in to that pressure, or continue to own your home at the end of the listing agreement.

 

Do you really need to sell??

 

Or just want to sell if you can get your price??

 

We can help you if you really need to sell.

 

Nobody can help you if you only want to sell if you can get your price!

 

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All images purchased and  licensed from Shutterstock , shared from YouTube, sourced from Vectortoons, or were taken by the author unless otherwise noted.

This is one of our posts for the "Official 2017 Blog JUMPSTART Challenge - Enhance YOUR Personal Best" sponsored by Lynn B. Friedman

 

About the Authors - Updated 2015

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Listed, Sold and Closed more than a hundred Short Sales with the highest success rate in the Phoenix Metro Area!

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

HavenExpress.com

Tony and Suzanne Marriott

Associate Brokers, REALTORS
Keller Williams Arizona Realty
One Way To Approach Expired Listings Who Still Want To Over-Price
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