Tony and Suzanne Marriott's Phoenix Arizona Real Estate Blog

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How to choose your Broker

Hopefully, new licensees understand that rather than you being hired by a broker, you are in the driver's seat when it comes to deciding which Broker you are going to hire.

You need to compare your business model and goals with the structure and support of the Brokers under consideration.  We recently made the move after 2 very successful years from RE/MAX to Keller Williams.  Why fix something that's not broken you ask?  When Suzanne and I joined RE/MAX, we planned that it would be just the two of us, plus a virtual listing coordinator and virtual transaction manager. For that configuration, RE/MAX was the best option.

A few months later, we hired our first Buyer Associate to work on the 162 buyer leads that I hadn't been able to get to.  Fast forward to the middle of 2005 and the team had swelled to 14.  My time was entirely consumed by "ad hoc" training the team members.  The tail was wagging the dog all over the place.  In spite of all that, it was a great year!  In 2006 I "culled the herd", helping those that needed to find a different career path to do so, imposed a hiring freeze, and distilled the team down to the five core members who made the move to Keller Williams.  New team associates attend Camp 4:4:3 - free - and taught by instructors with accountability activities built in. 

The financial structure for teams is so attractive and well known that when I gave notice to RE/MAX they asked where we were going.  I told them it was to a "team supportive environment" and they instantly responded - "It must be Keller Williams!"  Word gets around.

About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty

Comments

Hey Tony, a lot of people are missing these blogs because they haven't been added to any categories.  If you think the post would be interesting to a real estate professional add it to that catagory because a lot of people read posts by category.  Even I do, I think this was the first time I'd noticed any of your posts and you've been blogging for a week or two.

Posted by Matt Heaton (Timu Corp - CEO, ActiveRain - Co-founder) almost 14 years ago
I can appreciate that the RE/MAX broker in your market might not have been team-friendly, but we built our RE/MAX franchise specifically to be attractive to teams as well as single agents.  So I would add that it's wise to talk to ALL brokers in your particular market and not paint us all with the same brush. =)
Posted by Leigh Brown, CEO, Dream Maker - Charlotte, NC (Leigh Brown & Associates, RE/MAX Executive) almost 14 years ago

Leigh~ You're right.. Different Brokerages offer different incentives to agents to hang a name on their signs and cards.

But you are also right, Tony - KW is a very team-friendly environment, and the 4:4:3 does take a load off your back when it comes to training new agents. 

Furthermore, (speaking as a (biased) KW instructor and team owner...) the continuing education, support and idea sharing... well, we have seriously researched all the main brokerages (here in ColoSpgs) and some of the smaller ones -comparing pros & cons. Although some of the firms offered a lot of general support and had great management/owners (ReMax & Platinum Group (former Prudential/ReMax agents) specifically), we could not find a brokerage that beat the team-friendly support, commission split CAPS and amazing culture offered by Keller Williams. SO, I guess I'm with you there, Tony!

Posted by Derek and Mariana Wagner, The Artisan Group - Colorado Springs REALTORS® (The Artisan Group- Keller Williams Premier Realty ) almost 14 years ago

Leigh - How do you handle the $120 plus $75 ($195 per month) to corporate, plus the "notice" requirements when curing a bad hire?  We found that our fixed carrying costs were running about $7K per month, including local office fees.  That contrasts with KW of $145 fixed cost per year per team associate.  The big hurdle was that team members often take 60-90 days to close their first deal, and the fixed overhead is a killer to the Team Leader!  I know you can control local costs - but every RE/MAX Broker I spoke with indicated that there is no way around the $195 per month per team member to corporate. 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 14 years ago
The monthly fees to me are worth it to have the huge branding support that RE/MAX offers.  KW is pretty weak in our market-they have been more focused on recruiting than on actually selling properties-and I'd rather that team members be highly productive and busier since it overcomes the monthly fees pretty quickly.  For training-I utilize the materials through StarPower which isn't brand-specific, and it's been very profitable for me and for other team leaders in our market and in our office.  Especially since I write off their expenses if they're on a split where I cover costs (if they're on a higher split, they cover their own costs).  I produce so many leads there's no reason to go elsewhere.
Posted by Leigh Brown, CEO, Dream Maker - Charlotte, NC (Leigh Brown & Associates, RE/MAX Executive) almost 14 years ago
Good feedback on StarPower - we use that also - and am happy to see their annual event is here in Phoenix in 2007.  Suzanne and I are flying to Atlanta for the CLHMS class in November - any feedback on what the designation has done for your business - referral or otherwise?
Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 14 years ago
Almost forgot - I met Ida Terbet in Austin - I understand she is a significant player in the North Carolina market place - and recently moved to KW.  Does Ida operate in your marketplace?
Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 14 years ago

I think there are a lot of great things about each of the organizations, but Tony makes a great point that you have to know what is best for you.

Right now, I'm a very "anti-corporate" in my search for a brokerage. I interviewed with all the "big" brokers and found so many of them that made me feel like a "quota filler" and not a piece of the puzzle. So I chose a small local office that I was confident would support me best at this time. Now in six months (which will be nine months in the business) if things are not working out then, I'll be looking at my brokerage choice.

Posted by Toby Boyce, MBA, Delaware Ohio (C.G. Boyce Real Estate Co.) almost 14 years ago

Thi is really an interesting post to a non-Realtor who has experience with both franchise brands. 

In Phoenix, KW has a tremendous market share.  I think the large part of their success was due to the Master Franchisees, Don Demko and Denny McComb.  They opened reagionally-owned stores to "jump start" the market presence, then gradually sold them off as the market developed.  Phoenix is a red town because of them.

REMAX has a commanding market share  wherever they go.  I think a large part of it is due to the fact that they were one of the pioneers in the 100% concept  In San Diego, both companies have good market share but seem to trail Prudential California (a Warren Buffet owned company).

The cultures are different and appropriately appeal to different types of Realtors.  I think KW training is cutting edge.  I think the profit sharing model is a bit overblown there.  I think REMAX offers a tremendous international brand name and provides a great environment for the "go it alone entrepreneur". 

Remember, this is just my opinion.  I have worked with Realtors from both brands and have found them to both have support systems that are among the best in the industry.  Both companies offer a tremenoud value proposition to Realtors.

This may be a bad analogy, but it's kind of like going to the beach or going for a hike in the mountains.  You know you're going to have a fun experience but some people are beach people, some are mountain people. 

 

 

 

Posted by Brian Brady, 858-777-9751 (San Diego VA Home Loans/858-777-9751) almost 14 years ago

Boy, is this on the money!  Just because a person can pass a license test doesn't mean they can produce or are even remotely interested.  I've worked with agents who came out of 'school' without any real estate understanding beyond law.  That Camp offer sounds great.  They were floundering and often signed on with a floundering broker till the relationship went down in an emotional whirlpool.  Great for soap operas, bad for business.

An agent looks like $$$$ to a broker, and should.  A relationship that strengthens the agent or helps them realize this isn't the dream career comes from a broker that understands the agents success translates into those $$$$ in the most positive way. 

 

Posted by JudyAnn Lorenz, Virtual Marketing Consultant (Bar JD Communications) almost 14 years ago
If I were new I would join a team not a company so I could learn the ropes from someone who had an interest in me and the time to groom me.
Posted by Christine Adler, SE Palm Beach, Broward & NE Miami-Dade Counties FL (FindAHomeWithMe.com) almost 14 years ago
Ida Terbet works in the Raleigh market, about 2.5 hours north of the Charlotte market where I work.  Not sure why she chose to go with KW, again, we all make individual choices which is why real estate is so fascinating.  I've not gotten much business of the CLHMS designation per se, but the opportunity it provides to advertise in the WSJ has paid for it many, many times over. I took the class on the RE/MAX Satellite Network, which was great since I could record it and have watched it since, to have the refresher.
Posted by Leigh Brown, CEO, Dream Maker - Charlotte, NC (Leigh Brown & Associates, RE/MAX Executive) almost 14 years ago
I recorded it from RSN but failed to sign up for it in July, hence the need to go to Atlanta!  A costly oversight!
Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 14 years ago
HAILLLLLL KELLER WILLIAMSSSSSSSSSSS!!!!!!!!!WOW!WOW!!WOW!!!
Posted by DORIS ITODO, Realtor/Agent (Coldwell Banker Gene Armstrong Inc.) almost 14 years ago

DORIS ITODO I was remiss in the early days - just now catching up with comments from blog posts since day 1 - thanks for the comment - hope you are still in the 'Rain!

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 5 years ago

Enjoyed this post and want to read more - try this one - Peacocks and Pickles for Christmas 2015!  Wishing you a prosperous and Happy New Year!

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) over 4 years ago

Enjoyed this post and want to read more - visit our website  - HavenExpress.com - where all your questions about buying and selling residential real estate in Arizona are addressed!

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) over 4 years ago

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) about 4 years ago

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