I just read Linda Greco's post, A Tough Decison, where she talks about changing brokerages - moving from one company to another.
During my twenty-seven years, I've made four of these moves, and I'd like to think that all of them were well thought out business decisions. Chances are, if you stay in the business for any period of time, you will likely face this decision yourself. Here are some steps you can take before it even occurs to you that someday you might want to change brokers
- You need to store your contact database on your own computer.
- Maintain your own online presence, independent of the one that your broker maintains.
- Be prepared to use changing brokerages as an excuse to contact your entire sphere of influence - quickly. Mail out announcements, send an email, and/or make schmooze calls. If they try to contact you at your old company, they might get grabbed by the duty agent after being told you've moved - in a way that sounds like you're halfway across the country or you're no longer in the business - or even alive.
- Some brokerages try to insist that all agents use an email address set up with the firms's name. Resist. Whatever you use for email, make sure it's an address that can follow you, like a gmail.com or mac.com address.
- On business cards, farming materials, property brochures, personal brochures, and any other written promotional materials, have your web site or blog link, your cell phone contact and email address prominently featured so people are more likely to contact you directly especially if they try to contact you months after your initial meeting.
Changing brokerages is something that I hope I never have to do again. Under the best of circumstances, it's disruptive to your business. And it's a step that I do not suggest that any agent take lightly.
So next: real estate recruiting
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Tony Marriott - Chief Operating Officer - BVO Luxury Group @ Keller Williams Arizona Realty
Suzanne Marriott - Chief Learning Officer - BVO Luxury Group @ Keller Williams Arizona Realty