Ken had an excellent idea with "The Red Book" Club. The best way to eat an elephant is one bite at a time. To fully implement all the ideas in the book takes months, if not years. The benefit of following the road map that others have followed before us is that it works - and although it helps, it isn't mandatory that you be a Keller Williams agent to follow that path.
Yes - technology is constantly changing, and some of the concepts that were print driven when the book was written can be just as effective, at a much lower cost, using the internet.
Yes - there is always going to be discussion and improvements as new techniques for generating business are discovered, implemented and refined.
But - for those who are struggling to get the engine started, I have yet to find a better handbook. It's not surprising that Keller Williams is the fastest growing North American agent population - bar none.
Check it out - you'll be glad you did.
Here is a link to The Red Book on Amazon.com (and no - it's not one of those affiliate/referral/pay me a cut links).
If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.
Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!
Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty
Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty