What a difference a name makes - or rather a reputation. Name recognition does make the difference some times. The question is - do you want to work with people who make their decisions based on that criteria - or not? If you don't - then it doesn't matter what brokerage you are licensed under.
This idea for this posting started when I had a conversation with an fellow colleague this morning. He didn't get a listing and it was because of the name of our brokerage, Fred Real Estate. No, the name isn't like RE Max, Keller Williams, or the other big names out there, but we hold our own and have a great deal of success in our local market.
What intrigued me is the fact that this person chose based solely on the name. She liked my colleague, the marketing, and everything else but she didn't see our name as prominent as others in the market since we were small.
Does this make a difference? Some might argue yes. But if you talk to good real estate agents, they will all say that real estate is a relationship business. You are working with them, not necessarily the company.
So does it matter what sign is in the yard? Again, some might argue yes. Let me ask this one question; if you were a buyer, would you care what sign is in the yard or would you care about the quality of home behind it?
The key point to this is make sure you are hiring the RIGHT agent, not company. You will be working with that agent and be relying on that agent, his/her expertise and contacts, to get your home sold. With the Internets popularity in home searching and home listings getting syndicated through all major websites, your home has the same coverage as all the others. It's what the agent with do above and beyond that to find the buyer, help you negotiate the best offer, and getting it closed without a lot of hassle that should be the deciding factor.
If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.
Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!
Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty
Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty