Hurling oneself at the lead, grasp by both ankles, and send them sprawling so they can't get away? Oh - that's tackling! OK - my vote is for 2 at most.
Many people theorize about the ideal lead capture settings, but few seem to know what works best for the majority of Agents using a particular IDX or lead capture tool. So we brought out our thinking caps, and Excel spreadsheets, to bring you some numbers.
Where to start? IDX Broker is the IDX search tool we know (and built), so we'll kick off this discussion with the options available via anonymous datasets for these lead capture settings:
While these settings provide a lot of control over the functionality of your front-end IDX pages, they don't provide you with the information you need to know where to start..Should I start with force on Search forms? Or request on Results pages? You can poll fellow Agents, but how large of a sample size is that?
- Request/Force registration on search Forms.
- Request/Force registration on search results pages.
- Request/Force registration on listing details pages.
- Request/Force registration on listing details pages after x listing views.
- Request/Force registration on photo gallery pages.
Let's look instead at aggregate results. If we review the average number of leads produced by anonymous accounts that force or request registration on details pages after n listing views, we see some interesting results:
Contrary to the popular theory that forcing registration after 4 listing details pages is ideal, it appears that 2 or 8 may be the most attractive option for those who wish to FORCE registration. Allowing only 1 listing view may be the ideal for Agents who choose to REQUEST registration. You could even use both - request on the first listing, then force registration on the 2nd or 8th listing view.
This broad correlation between lead capture settings and the average number of leads (over the last 30 days) doesn't end there. Other numbers surprised us (& may surprise you). As you can see from the chart below, this corellation suggests that most Agents should consider requesting user signup on photo gallery pages:The chart above doesn't take into account the various combination of settings that may result in the optimal lead count, nor does it consider the "quality" of the contact information being provided. Regardless, for many, this will provide a good foundation for testing those theories.
If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with the BVO Luxury Group @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.
Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!
Tony Marriott - Chief Operating Officer - BVO Luxury Group @ Keller Williams Arizona Realty
Suzanne Marriott - Chief Learning Officer - BVO Luxury Group @ Keller Williams Arizona Realty