While the MLS is a great place to put key information for Buyers and Buyer Agents who are considering writing an offer - in the Phoenix market that information is best placed as an attachment in the Private Realtor Docs section, and the public remarks used to highlight the features of the property.
This week, I've been showing a lot of houses. That means sorting through our MRIS information, because I haven't had that much time to preview. And it's meant reading a bunch of comments that should be meant to get me and my buyer to the front door.
I always use my comments as an opportunity to describe my listing in a way that gets the attention of both colleagues and their clients. I want to play up the new kitchen with granite and state-of-the-art appliances, the wood-burning fireplace, the large whirlpool tub in the marble bath, the hardwoods, the large rooms, the picturesque tree-lined street - the good stuff!
But I was so surprised to find things that could only make me wonder whether it was the agent or her clients who are major control freaks or perhaps just total idiots:
- Earnest money check to be held by listing broker. (I don't think so, honey!)
- Seller requires buyer to use Fly-By-Night Title for settlement. (Oh, sure!)
- No contracts will be considered until 7 days after commencement of listing. (Um, this listing has been on the market for 154 days - you might want to edit you comments now!)
- We need proof of funds to settle prior to showing this property. (Huh? You don't think I qualify my buyers before I put them into the Lexus?)
- Don't let Fang, the friendly Rottweiler, run out the door when you open it. (Don't worry, I won't even open that particular door.)
Maybe on a good day in 2005 this strategy could work. There was little inventory, and agents would check it out as it came on the market, and unless it was really awful and smelled like kitty litter, people would be lined up with contracts with absurd escalator clauses. Getting eaten by Fang was just one of those little risks of the job that we happily put up with.
But those days are gone, at least for a while.
Now we have to go back to serious marketing efforts that make it easy for agents and their clients to love our listings.
I've always felt that the MRIS comments were a wonderful, free advertising opportunity. And I wouldn't dream of wasting them on obsequious stuff!
Today my buyers wrote an offer on a cute house that lived up to the description in the MRIS comments - the comments that got my attention and theirs. And the agents were really nice when I spoke to them. I think we are going to play Let's Make a Deal, and I think we are going to have fun doing it!
As it should be.
If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.
Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!
Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty
Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty