Tony and Suzanne Marriott's Phoenix Arizona Real Estate Blog

head_left_image

It's Been Less Than Five Weeks...

Since our post (prompted by a contest hosted by Bob Crane):

 

Is Marketing Your Strong Suit? Our 100 Day Checkup...

 

 

April 21st -  Fifty two mailings (the first mailing of a carefully designed mailpiece that took a few months to develop) went out to carefully selected homeowners.  

 

Of those - only one was undeliverable / no forwarding address.

 

May 3rd - a followup letter went out to the remaining fifty one homeowners.

 

If you had asked me a year ago (before we returned to the 'Rain) whether there was any point in direct mail, my response would likely have been "print is dead".

 

Once we returned, I began to think differently, in large part to posts and comments by Barbara Todaro - thank you Barbara!

 

May 16th (this past Monday) - a call came in from one of the fifty one homeowners.

 

They wanted to meet with us to discuss the possibility of listing their home, and we set an appointment to meet at our Scottsdale office for a "let's get acquainted" meeting.

 

That was yesterday.

 

It went very well.

 

They have decided to list with us.

 

Today we are heading for their home in an "upscale" gated community to do a "property preview" and collect info we need to create an accurate market price analysis.

 

The "high level" game plan is - based on the preview today, plan what (if anything) needs to be done to the property to get it "Ready for Showtime" prior to professional photography.

 

Those activities will be completed by the end of July, with the listing going Active in August.

 

All recent sales at first glance range from the mid 500s to the mid 800s.

 

The second listing of the week - the first being described yesterday in a Members Only Post:

 

 

Thank You Active Rain - The Drops Begin To Fall Again! 

 

The homeowners we met with yesterday stated that our mailpiece was "unique", it really grabbed their attention, and they would have been calling us even without the follow-up letter.

 

Music to our ears considering the time and effort spent designing it starting in January and it being ready for distribution on April 16th.

 

One out of fifty two.

 

About a 2% response rate - so far.

 

 

And the numbers "cost of mailpiece" compared to "potential revenue generated" make very much sense - "very rough estimate" ROI of 12 to 1 - or better - depends on price point of the listing.

 

So - we are cautiously optimistic. 

 

We plan/hope to mail 50 mailpieces per week, plus a series of followup letters that we purchased from our very own Marte Cliff here in the 'Rain some time ago.

 

If the numbers continue, that would result in 1 listing per week.

 

Time will tell.

 

If you haven't checked out what Marte offers - I encourage you to do so - her letter sets beat anything else we've seen - and we've done a lot of research - hands down!  Here's a link to her website.  And no...Marte was not aware I was going to write this, nor do I receive any compensation for doing so, I just want to highlight an excellent resource to fellow 'Rainers.

 

So that's the update.

 

We'll report more when we have more numbers to crunch.

 

How are things going in your world?

 

-----------------------------------------------------------------------------------------------------------------------------------------------------------------

 

Click the button below to Subscribe to our Scottsdale Arizona Real Estate blog!

 

 

 

All images purchased and  licensed from Shutterstock , shared from YouTube, sourced from Vectortoons, or were taken by the author unless otherwise noted.

About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with the BVO Luxury Group @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Operating Officer - BVO Luxury Group @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - BVO Luxury Group @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
BVO Luxury Group
Keller Williams Arizona Realty

Comments

Congratulations Tony and Suzanne Marriott, Associate Brokers , those post cards do pay off.

Posted by Bob Crane, Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities) almost 3 years ago

Tony and Suzanne, in real estate marketing, almost nothing ever really dies.  There are shiny new toys to try, but they usually are great to use in addition to some of the tried and true.

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) almost 3 years ago

Congratulations. I am considering doing a direct mail campaign to a condo complex. There were 21 sales last year and 11 closed to date this year. Perhaps I will engage Marte.  

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) almost 3 years ago

Great update!  Good reminder that the old standby ways of marketing still works!

Posted by Gwen Kelly, Long Beach, CA Real Estate (Broadmoor Realty, Inc) almost 3 years ago

Congrats on the responses!

I have used direct mail for years with excellent results. When I started, I was warned that a 1-2% response rate was typical but my experience was different...usually 3-5%. Not all responses turn into business but people do hold on to my marketing pieces and call one or two years later.

I recently wrote about one such experience...you can read about it here.

Cal of the day - I want you to sell my condo

 

 

Posted by Diana Zaccaro, "The Accidental Blogger" Cocoa Beach, Florida (Tropical Beachside brokered by eXp) almost 3 years ago

Thank you for the nice surprise Tony & Suzanne! I greatly appreciate your kind words and recommendation. 


And... congratulations on the new listings! 

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) almost 3 years ago

You are working your marketing plan and your marketing plan is working for you.  Well done Tony and Suzanne Marriott, Associate Brokers !

Posted by Lisa Von Domek, ....Experience Isn't Expensive.... It's Priceless! (Lisa Von Domek Team) almost 3 years ago

Hi Tony and Suzanne - congrats on the upcoming listing(plural I'm sure in the very near future) and a nice shout out to Barbara Todaro and Marte Cliff.

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 almost 3 years ago

Thanks Bob Crane - and thanks for stopping by with a comment!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 3 years ago

Agreed Patricia Kennedy - and thanks for stopping by with a comment!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 3 years ago

Marte Cliff 's letter sets are the best Kathleen Daniels - and thanks for stopping by with a comment!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 3 years ago

Thanks Gwen Kelly - and thanks for stopping by with a comment!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 3 years ago

Thanks Diana Zaccaro - and thanks for stopping by with a comment!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 3 years ago

You are most welcome Marte Cliff - and thanks for stopping by with a comment! 

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 3 years ago

We are and it is Lisa Von Domek - and thanks for stopping by with a comment!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 3 years ago

We sealed the deal yesterday Michael Jacobs - thanks for stopping by with a comment!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 3 years ago

congratulations, Tony and Suzanne... keep those postcards flowing every month.....no gaps.... different theme.... same layout and font....one eye catching graphic..... use humor on occasion!!   keep feeding the group here your success stories.... the more people who are successful with it, the more will follow your success.....it's good to share.... makes us all stronger....great job and congrats.

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) almost 3 years ago

Always good to hear from you Barbara Todaro  - and thanks for stopping by with a comment!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 3 years ago

Tony and Suzanne Marriott, Associate Brokers  I saw you posted this in the q and a. It is alway nice to read when marketing works. I love to do the same wth mailers and appreciate all the great tips Barbara Todaro has given me over the years and give me that push i need.

Posted by Scott Godzyk, One of Manchester NH's Leading Agents (Godzyk Real Estate Services) over 2 years ago

It's nice to find something that works consistently Scott Godzyk - thanks for stopping by with a comment!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) over 2 years ago

This blog does not allow anonymous comments