Tony and Suzanne Marriott's Phoenix Arizona Real Estate Blog

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How to get where you are going! Part 2 of 2

 

Matterhorn

Haven Express at Keller Williams Realty Professional Partners


Strategic Plan - Part 2

(Click here to go to The Marriott Group Keller Williams Realty Professional Partners Strategic Plan - Part 1) 

 

Hercules STRENGTHS

Highly qualified and committed agents and staff

Affiliation with the fastest growing franchise in North America

Early adoption of leading edge technologies that improve the efficiency of our business while maintaining the same or higher level of customer service and quality transaction experience

Training - both franchise and team provided

Integrity and culture - of both franchise and team members

Ability to educate the consumer about the differences between the abundance of business models in the market

 Weakness

WEAKNESSES

Recruiting - Difficulty in finding "ideal" new team members to add to the team

Currently understaffed for business volume causing team members responsible for production to spend valuable time on support/ administrative rather than productive activities

 

HurdlerOPPORTUNITIES

Growth in the luxury market (600K-1.2M) properties in our market

Growth in "international" transaction volume

Growth in corporate relocation volume

Growth in referral volume from other brokers

Continuingly increased leading edge technology available for integration into our business processes resulting in improved efficiency

 Threats

THREATS

Shortage of "ideal" candidates for continued team growthTraffic Congestion

Increasing number of differing business models causes confusion for consumers about which option is best for their needs

Regulatory bodies slow to act and enforce regulations, resulting in an uneven playing field and giving the advantage to those to choose to ignore "the rules"

 

 

Matterhorn

LONG TERM GOALS

2011 Team GCI of $30,000,000+, Stretch Goal $40,000,000

2011 Team Transaction Goal 3,000, Stretch Goal 4,000

Achieve team agent population of 500+

Keep Total expenses at or below 50% of Team GCI

  

Target

SHORT TERM GOALS

2007 Team GCI of $2,400,000+, Stretch Goal $3,200,000

2007 Team Transaction Goal 300, Stretch Goal 400

Keep Total expenses at or below 50% of Team GCI

Hold Weekly TMG Team Meetings

Hold Monthly TMG Leadership Meetings

Conduct 1st Quarter Review of Goals vs. Results April 17, 2007

Add Nine Buyer Specialists by May 31, 2007

All Buyer and Listing Specialists complete The Marriott Group Training Curriculum within 90 days of hire

Complete conversion of all systems to "paper free" by June 30, 2007

Conduct 2nd Quarter Review of Goals vs. Results July 17, 2007

Conduct 3rd Quarter Review of Goals vs. Results October 16, 2007

Sponsor Team Building Event in December 2007

Add Two Listing Specialists by December 15, 2007

Add Three Administrative Staff by December 15, 2007

Engage ADP as our PEO provider by December 15, 2007

Complete Goal Planning for 2008 by December 22, 2007

*** Note: We also have very specific web goals for 2007 - but that would be giving the game away! ***

 

Wrecking Ball

CRITICAL ISSUES

Recruiting - Difficulty in finding "ideal" new team members to add to the team

Currently understaffed for business volume causing team members responsible for production to spend valuable time on support/ administrative rather than revenue producing activities

 

The Thinker

KEY DECISIONS

Recruiting - Difficulty in finding "ideal" new team members to add to the team

Develop and implement a carefully constructed, effective formal written recruiting plan by 3/8/07 to get the attention of qualified candidates, screen them against team membership criteria, and hire as appropriate.

Integration of recruiting prospects into Top Producer - working with Keller Williams International coach effective 2/27/07

Currently understaffed for business volume causing team members responsible for production to spend valuable time on support/administrative rather than productive activities

Effective implementation of recruiting efforts will address this issue, including appropriate administrative and support hires.  Hire additional support by 3/31/07.

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That, in a nutshell, is it.  Once you have created your Strategic Plan, the Goals and Tactical Plans flow forth.  Hope you reach your destination safely! 

(Click here to go to The Marriott Group Keller Williams Realty Professional Partners Strategic Plan - Part 1)

 

Related Blog Posts from other Active Rain Members

Real Estate Web Placement - Plan for Success - Knowledge is Key! by Jim Crawford

RALPH ROBERTS *REAL ESTATE APPRENTICE* "Walk Like a Giant, Sell Like a Madman" by Ralph Roberts

Analyzing for your 2007 Business Plan by Elaine Reese

Business Plans & Blogs by Teresa Boardman

What is *YOUR* Job Description as a Real Estate Agent? What Elements Make You Successful? by Renee Burrows

Are Your Goals For 2007 Prioritized Correctly??? by George Souto

The Business plan by Gary De Pury

Add 'Giving' to your 2007 business plan by John Novak

Despite the Slowing Market, My Goal is to Double Sales in 2007 by Randy Prothero

 

All images courtesy of "Free Google Clip Art"

About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with the BVO Luxury Group @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Operating Officer - BVO Luxury Group @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - BVO Luxury Group @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
BVO Luxury Group
Keller Williams Arizona Realty

Comments

You're right - The Sky's The Limit!  With the right equipment and flight plan you can go anywhere you choose!
Posted by Suzanne Marriott, Associate Broker, CLHMS, e-PRO (Keller Williams Arizona Realty) about 12 years ago

Tony, looks like you have put a lot of thought into this.

The clearer you map out the road you want to travel, the quicker you will get there.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) about 12 years ago

Tony - I want to be so successful that I get to live and work in paradise.  Oh wait I am already here.  LOL

Aloha from Sunny Hawaii

 Tony thank you honoring me with the plug!  I enjoy reading your posts.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago
George - Thanks for the comment!
Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) about 12 years ago
Randy - We plan to see you in paradise for the CRS Sellabration in 2008!
Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) about 12 years ago

Tony:  This is an excellent post and I think it is a good idea to put in a range for goals.  I never thought of that.  I always put low and  expect to exceed it.  Do you find yourself complacent in any way once you are reaching the upper end?

Thx for adding my link :)

Posted by Renée Donohue~Home Photography, Western Michigan Real Estate Photographer (Savvy Home Pix) about 12 years ago
Renee - I've learned that goals should be a floor - not a ceiling - make sense?! :-)
Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) about 12 years ago
The 2008 CRS Sell-a-bration will be a blast.  A few of the local agents and I have already started discussing possible side activities for the visitors to our lovely islands.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago
Randy - Looking forward to it - HNL here we come!
Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) about 12 years ago
Wow - amazingly impressive goals list.  For whatever reason, I am particularly impressed with the short terms goal list and its detail/structure.  Anyone can lay out a list of goals and say that they want to have X gazillion transactions by the year 2020, but you lay the foundation for it in the short term as well.
Posted by Kaushik Sirkar (Call Realty, Inc.) about 12 years ago
Kaushik - Thanks for the comment and hope all continues to go well in your part of the valley!
Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) about 12 years ago
Things are going quite ok down here!  Probably partly helped by the fact that the 'Marriott Gang' is a little more focused up towards the north and northwest parts of the valley ;)
Posted by Kaushik Sirkar (Call Realty, Inc.) about 12 years ago
Fail to plan --you plan to fail.  
Thxs for sharing.
Posted by Aziz Abdur-Raoof, Howard Co. Real Estate Scoop (RE/MAX Rewards) about 12 years ago

Tony - how many agents do you have now? How many staff?

Randy - guess a lot of us will be meeting in Hawaii in January - should be even more fun than any of the Sellabrations in the past. Please tell us soon what you have in mind for optional sightseeing or add-ons so that we can allocate the time and travel arrangements where appropriate. 

Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) almost 12 years ago

Kaushik I was remiss in the early days - just now catching up with comments from blog posts since day 1 - thanks for the comment - hope you are still in the 'Rain!  

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) over 3 years ago

Aziz Abdur-Raoof I was remiss in the early days - just now catching up with comments from blog posts since day 1 - thanks for the comment - hope you are still in the 'Rain!  

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) over 3 years ago

Sharon Simms I was remiss in the early days - just now catching up with comments from blog posts since day 1 - thanks for the comment - hope you are still in the 'Rain!  

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) over 3 years ago

Enjoyed this post and want to read more - try this one - Peacocks and Pickles for Christmas 2015!  Wishing you a prosperous and Happy New Year!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) over 3 years ago

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 3 years ago

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 3 years ago

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (BVO Luxury Group @ Keller Williams Arizona Realty) almost 3 years ago

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