Tony and Suzanne Marriott's Phoenix Arizona Real Estate Blog

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Is There A Best Time?

 

 

Enquiring minds want to know.

 

Is there a best time - day of the week, month of the year, for direct mail marketing?

 

I know I could have tried to take the easy way out and ask Barbara Todaro (and hopefully she will stop by with her expert opinion) - but I did some initial research with the assistance of Google.

 

As usual, I found more than I bargained for, but a couple of links revealed what I think to be useful information.

 

 

The first (which led me to the second) was a very detailed article on crmtrends:

 

Direct Marketing Best Practices

 

The second was an excerpt from a book "Power Direct Marketing" by Ray Jutkins:

 

When to Mail

 

The big takeaway for me was (skipping past the charts at the top of that page), it would appear that December is far and away the "Best" time to send out direct mail!

 

I found that somewhat surprising - but am willing to be "educated"!

 

What say you?

 

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About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty

Comments

Well Tony Tony and Suzanne Marriott, Associate Brokers I can only give my opinion, not facts. I thinnk December is the worst time to mail because everybody else is mailing then. All the catalogs, red plum, advo, and all the rest of the dircet marketers will be sending out their stuff. Pretty hard to stand out in a crowd.

Bill Roberts

Posted by Bill Roberts, "Baby Boomer" Retirement Planner (Brooks and Dunphy Real Estate) about 3 years ago

Hi Tony and Suzanne Marriott, Associate Brokers that's like asking what month is the best month to list a home.... or to buy a home.... there is no best month....but if I were asked to just name a month and the reason for naming it, I'd say DECEMBER WOULD BE THE WORST MONTH FOR A MAILING....

what happens to the majority of people during the month of Decemeber?  they are buried with preparation for a major holiday....they are decorating, shopping, wrapping and still working.... are they thinking of selling? no....not unless it's a dire need... minimal chance....this is a numbers game.... 

mail is flowing into the mailbox in the form of sales catalogues, christmas cards and the usual...a postcard gets lost in that mess and is at the bottom on the list of priorities...sometimes it might be kept in a drawer, but not always....

pick any other month... there is no best time for a mailing.... between now but prior to dec. 1st, I'm mailing two large land mailings, another free market analysis mailing and many, many just listed, sale pending and closed another postcard....  

my mailings are throughout every month... dec. has the fewest...

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) about 3 years ago

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) about 3 years ago

I guess we shouldn't be too surprised the the summer months are times when less response to direct mail is seen.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) about 3 years ago

I avoid mailing that would get lost with "change your clock" or holidays, but other than that I really don't seem to have a "just throw that in the trash" time of year.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) about 3 years ago

Hi Tony and Suzanne Marriott, Associate Brokers ,  I cheated and read Barbara Todaro 's response and how could I argue with that.  Thank's Barbara!

Posted by Larry Johnston, Broker,Friends & Neighbors Real Estate, Elkhart,IN (Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC) about 3 years ago

Good morning Tony & Suzanne.  Well sir it appears you've heard from the best,  Nothing else left to say

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty) about 3 years ago

Others agree with you Bill Roberts - love getting the real scoop here in the 'Rain - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) about 3 years ago

I knew I could count on you Barbara Todaro - thanks for stopping by with a very detailed comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) about 3 years ago

Thank You marti garaughty - I am honored!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) about 3 years ago

Agreed Chris Ann Cleland - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) about 3 years ago

Perhaps it varies by area Tammy Lankford, - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) about 3 years ago

Agreed Larry Johnston - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) about 3 years ago

It does indeed James Dray - have a great day and - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) about 3 years ago

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