Tony and Suzanne Marriott's Phoenix Arizona Real Estate Blog

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Advice For Sellers - You Must Sell It Three Times!

If you are selling your home, you have to sell it a minimum of three times!

 

What am I talking about?

 

First, you have to convince a Listing Broker that it's worth what you want for it.  

 

That one is pretty easy - there will always be a listing agent willing to take an over-priced listing - just to have the listing.  You would be far better served by listing with an agent who has a grasp of market reality, which is key for the next two "sales" of your home.

 

Second, you have to convince a Buyer that it's worth what you want for it.  Good luck with that if the property is over-priced!

 

Third, the Buyer's Lender has to be convinced that it's worth what you want for it.  They do this by ordering an Appraisal.  The Appraiser doesn't care what you want for it - they focus on identifying comps that support their opinion of value.

 

If you sell it to the first two, but fail to sell it to the third, then you are right back where you started, weeks or months ago, unless you are willing to adjust the sales price to accomodate the appraisal.

 

Which begs the question.

 

If you are willing to accomodate the appraisal, why not price it appropriately at the beginning of the endeavor and save yourself months of heartache and carrying costs?

   

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About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty

Comments

Well said! Price the home realistically from the start then prepare it for the market by working on the condition. Selling means an upheaval in your usual routines so why drag it out.

Posted by Janice Ankrett, Staging Professional (Janice Ankrett Home Staging) almost 4 years ago

Great points Tony and Suzanne Marriott, Associate Brokers .  The lender's appraiser needs to be convinced for sure... or it doesn't matter what everyone else thinks... unless, of course, the buyer has lots of extra cash to make up the difference.  

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) almost 4 years ago

Absolutely- Tony and Suzanne!  You are selling your home to more than one entity ! The smart thing to do is hire a seasoned professional agent who knows the area and listen to them!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) almost 4 years ago

Very well said, however, the answer is, "because we just want to try it."  LOL 

Posted by Susan Haughton, Susan & Mindy Team...Honesty. Integrity. Results. (Long and Foster REALTORS (703) 470-4545) almost 4 years ago

Or the dreaded "We don't have to move unless we get our . . . " SLAM.  That's a realistic listing agent leaving the appointment.  

Posted by Carla Muss-Jacobs, RETIRED (RETIRED / State License is Inactive) almost 4 years ago

Where is the Feature star on this one?????

Excellent point for sellers to consider! Why waste all that valuable time?

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) almost 4 years ago

I like the thought process here.  Great way to explain the process to sellers.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) almost 4 years ago

200% agreed Tony! I like your 3 prong approach!

Posted by Anna Banana Kruchten Arizona's Top Banana!, 602-380-4886 (HomeSmart Real Estate BR030809000) almost 4 years ago

I had never thought of it in that terms, but you're absolutely right.  You have to sell it more than once!

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) almost 4 years ago

Good morning Tony and Suzanne Marriott, Associate Brokers , how true this is however, some still don't want to listen to reason.  If not I walk away and catch them on round two.

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty) almost 4 years ago

This is so well said! The appraiser ends up being the ultimate determination of value and that comes too late to fix the price if the seller got it wrong! 

Posted by Lise Howe, Assoc. Broker in DC, MD, VA and attorney in DC (Keller Williams Capital Properties) almost 4 years ago

Straight & to the point and SPOT ON!  Well said!!!!!  I'm bringing this verbiage to my next listing appointment. 

Posted by Brenda Mayette, Getting results w/ knowledge & know-how! (Miranda Real Estate Group, Inc.) almost 4 years ago

Ditto, Tony and Suzanne Marriott, Associate Brokers Agree!!

Posted by Mary Yonkers, Erie/PA Real Estate Instructor (Alan Kells School of Real Estate/Howard Hanna Real Estate) almost 4 years ago

This is very good reading for prospective home sellers.

Thanks for sharing your advice.

Posted by Roy Kelley (Realty Group Referrals) almost 4 years ago

Agreed Janice Ankrett - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

and then why would they Carol Williams - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

Right on target - thanks for stopping by with a comment!

Kathy Streib 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

"Not with us you won't" Susan Haughton - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

ROFL and agreed Carla Muss-Jacobs, Principal Broker (503) 810-7192 - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

I'm not sure Sharon Tara - do you have one to spare  

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

Thank you Chris Ann Cleland and - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

Thanks Anna Banana Kruchten and - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

Always good to hear from you Myrl Jeffcoat - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

Makes sense to me James Dray - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

It does indeed Lise Howe - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

Thanks Brenda Mayette and - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

Thank you Mary Yonkers and - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

You are most welcome Roy Kelley - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

Tony, There are a few more times to sell. The first is to myself, when taking a listing, another is to the agents to make their buyers want to buy and then occasionally it has to be sold to the underwriter.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 4 years ago

Always good to hear from you Margaret Rome, Baltimore Maryland - thanks for stopping by with a comment!

 

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) almost 4 years ago

Excellent post Tony and Suzanne Marriott, Associate Brokers , and the subject of tonights repost.

Thanks for saying it so well.

Bob

Posted by Bob Crane, Forestland Experts! 715-204-9671 (Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities) over 3 years ago

Thanks for the re-post Bob Crane much appreciated!

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) over 3 years ago

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