CONGRATULATIONS! Now you have the listing contract signed with the Seller for a saleable listing...what's next?
What do you need to do to get your new listing "ready for showtime"?
It's essential to discuss the "pre-activation" process with the Seller so they understand their role in ensuring the property "sparkles" prior to "showtime".
Why? Explain the graphic below to them.....
It's critical that the Seller understands that there is a group of Buyers, right now, looking for similar properties, who will be coming through the front door soon after activation in the MLS - some perhaps the same day as activation in the MLS.
It's essential therefore that everything that needs doing to get the property ready for "showtime" occur PRIOR to activation in the MLS.
In our listing agreements we insert the following clause so that we have a written instruction from the Seller that covers the gap between the signing of the listing agreement and the activation of the listing in the MLS, which keeps everyone "compliant" with the MLS rules.
SELLER INSTRUCTS THAT PROPERTY SHALL BE ACTIVATED IN THE MLS ON
The checklist of things to do prior to "showtime" includes:
- Title Inspection & Home Warranty
- Home Inspection
- Home Staging
- Measurements and Description, Features to highlight
- Digital Photos and Virtual Tour
- MLS Data Entry
- Internet Marketing
- Toll Free Audio Tour
- Marketing Collateral to be placed inside the property
- Yard Signs, Flyers and Lockbox
The Seller's cooperation and participation is needed for the Home Inspection and Home Staging. Photos and/or video cannot be shot until those two key listing items have been completed - including any repairs needed discovered by the Home Inspection.
In the following entries in this series we'll explore the items on the checklist in greater detail. Stay tuned!
If you are considering selling a home or real estate in the Phoenix area you owe it to yourself to talk with Haven Express at Keller Williams Realty Professional Partners to determine whether Tony Marriott is the best real estate Broker in the Phoenix and Scottsdale metropolitan area to help you with the sale of your home!
If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with the BVO Luxury Group @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.
Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!
Tony Marriott - Chief Operating Officer - BVO Luxury Group @ Keller Williams Arizona Realty
Suzanne Marriott - Chief Learning Officer - BVO Luxury Group @ Keller Williams Arizona Realty