Tony and Suzanne Marriott's Phoenix Arizona Real Estate Blog

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Getting Ready for Showtime! Part 1 of a series

CONGRATULATIONS! Now you have the listing contract signed with the Seller for a saleable listing...what's next? 

What do you need to do to get your new listing "ready for showtime"?

It's essential to discuss the "pre-activation" process with the Seller so they understand their role in ensuring the property "sparkles" prior to "showtime".

Why? Explain the graphic below to them.....

Market Activity 

 

 

 

 

 

 

 

 

 

It's critical that the Seller understands that there is a group of Buyers, right now, looking for similar properties, who will be coming through the front door soon after activation in the MLS - some perhaps the same day as activation in the MLS.

It's essential therefore that everything that needs doing to get the property ready for "showtime" occur PRIOR to activation in the MLS.

In our listing agreements we insert the following clause so that we have a written instruction from the Seller that covers the gap between the signing of the listing agreement and the activation of the listing in the MLS, which keeps everyone "compliant" with the MLS rules.

SELLER INSTRUCTS THAT PROPERTY SHALL BE ACTIVATED IN THE MLS ON

The checklist of things to do prior to "showtime" includes:

  1. Title Inspection & Home Warranty
  2. Home Inspection
  3. Home Staging
  4. Measurements and Description, Features to highlight 
  5. Digital Photos and Virtual Tour
  6. MLS Data Entry 
  7. Internet Marketing
  8. Toll Free Audio Tour
  9. Marketing Collateral to be placed inside the property
  10. Yard Signs, Flyers and Lockbox

The Seller's cooperation and participation is needed for the Home Inspection and Home Staging.  Photos and/or video cannot be shot until those two key listing items have been completed - including any repairs needed discovered by the Home Inspection.

In the following entries in this series we'll explore the items on the checklist in greater detail.  Stay tuned! 

If you are considering selling a home or real estate in the Phoenix area you owe it to yourself to talk with Haven Express at Keller Williams Realty Professional Partners to determine whether Tony Marriott is the best real estate Broker in the Phoenix and Scottsdale metropolitan area to help you with the sale of your home!

About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty

Comments

I like the approach of not putting it on MLS until the seller has gotten it ready.  I do something similar in some cases.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 12 years ago
Nothing like putting your "worst foot forward" to turn off your largest group of prospective Buyers!
Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) over 12 years ago
Tony, a great way of explaining to the seller the importance of getting your home ready for sale.
Posted by Robert Thomas (Fairfax Realty Inc) over 12 years ago
Robert - Thanks for the comment and welcome to Active Rain!
Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) over 12 years ago

Great blog Tony. But when you go to listing presentation,do you have this on a computer or are all of the pages printed out and you put them in a binder? How does that work?

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) about 12 years ago

Tony,

I have really enjoyed this series. It is common sense and bookmarked for future reference. You have presented the material in a very precise and convincing manner. The Phoenix board is going to flourish with you on it. Best of luck.

Posted by Randy Lyon (Kettley and Company) about 12 years ago

Lanre-"THE REAL ESTATE FARMER" Folayan I was remiss in the early days - just now catching up with comments from blog posts since day 1 - thanks for the comment - hope you are still in the 'Rain!  

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) about 4 years ago

Randy Lyon I was remiss in the early days - just now catching up with comments from blog posts since day 1 - thanks for the comment - hope you are still in the 'Rain!  

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) about 4 years ago

Lanre-"THE REAL ESTATE FARMER" Folayan Back then - print - these days - iPad

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) about 4 years ago

Enjoyed this post and want to read more - try this one - Peacocks and Pickles for Christmas 2015!  Wishing you a prosperous and Happy New Year!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) almost 4 years ago

Enjoyed this post and want to read more - visit our website  - HavenExpress.com - where all your questions about buying and selling residential real estate in Arizona are addressed!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) over 3 years ago

Enjoyed this post and want to read more - visit our website  - HavenExpress.com - where all your questions about buying and selling residential real estate in Arizona are addressed!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) over 3 years ago

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) over 3 years ago

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) over 3 years ago

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

Posted by Tony and Suzanne Marriott, Associate Brokers, Serving Scottsdale, Phoenix and Maricopa County AZ (Haven Express @ Keller Williams Arizona Realty) over 3 years ago

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